Photography

Professional Photography Skills for Your Corporate Photographer

Peter

 

Business photography for annual reports, Public relations or corporate brochures requires a photographer with extensive experience and resourcefulness. Unlike the studio product or portrait photographer, where the environment is controlled and predictable, the situation is very different for the annual report or business photographer who is always working on location under unpredictable and unforeseen conditions. The Corporate photographer has to be a master of executive portraiture, industrial photography, architectural photography, product photography and even aerial photography because these areas of experience will be required. One never knows what will be required in the”day in the life” of a corporate photographer, but the”focus” should always be exactly the same; specifically to sell the image of the institution in the most positive and effective way.

Corporate photography is mostly all about people and about promoting trust! People leading, people working, people communicating – as well as the environment in which they work, while it’s in the executive boardroom, a factory setting or within a hi-tech lab; the narrative is about the people who make the product or who are providing the service. Whatever the company produces or the service it sells, individuals are what make it happen and people are the consumers of the particular product or service they are marketing – that’s more often than not, in an overly crowded and competitive market. Therefore, it stands to reason, that a good corporate photographer will have good”people skills” Professional versions are rarely used in annual headshots or for corporate retreats, because the businesses will need to tell the truth in portraying their own folks, therefore, the photographer must be very good in making his topic comfy in order to depict a satisfying and sincere appearance, and that generally means talking – talking about what they do; their loved ones; what they enjoy, sports – whatever looks to make a relationship. This is an art that could be developed; I’m not an extroverted individual with no means, but when it comes to”show time” I find myself doing a great deal of talking. Another tip is to shoot a great deal – making subtle variations within their present; paying special attention to the head and nose in connection with the background, all the while instilling their assurance that they are doing and looking good.

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Resourcefulness is another critical quality for corporate and industrial photography. Resourcefulness means the capability to make the proverbial”sow’s ear into a silk purse.” In the case of an environmental portrait for instance, the workplace setting will likely be uninteresting, therefore a careful decision for your desktop must be found. It could possibly be in the workplace, it may be by a window or stairs, and it may be in the factory or at an external facility. If it’s an ecological portrait, the portrait should make some sort of statement regarding the company and the surroundings must work to that end if at all possible. Whatever the situation, the background must be aesthetically pleasing and simple, so as not to divert focus away from the subject photographed. I have many times found myself at a colorless, clinically sterile lab and having to make a portrait that’s compelling and will draw attention to this subject and the environment. In cases like this, composition is crucial so that it is both lively yet not distracting; and lighting is the secret to making a mundane environment sing with color and contrast. When there’s absolutely no colour in the landscape and colour would enhance the photograph, the corporate photographer can place colored filters within the mild heads to judiciously create just the color effect that is desired. A different way to introduce colour into the spectacle is by allowing different colored light sources visit their natural uncorrected colour; i.e. fluorescents will go green, tungsten lights will go very warm – even orange; daylight, if the scenery is balanced to tungsten, the light will go very blue. The industrial or corporate photographer will learn to take what’s given and work with it.

Resourcefulness also means never stopping or taking”no” until the”fat lady sings,” There may be times when someone says that something can’t be done. I look at this as an invitation to explore every possible way by which to make it happen – assuming of course it is important to the quality of the photograph or in completing the mission. Often times a shoot schedule may necessitate that it is”now or never.” Anyone can simply accept the simple”no” but your customer will be much happier if you can still make it happen. I have been in situations that seemed impossible, but with persistence, optimism and sometimes an almost stubborn sense of will power, it happened!

In conclusion, the corporate photographer must be varied in his photography genre, and therefore, extensive experience in critical. He/she is a master of the technical aspects of his craft, particularly with regards to light. He has the capacity to communicate and reach people so as to make them feel comfortable in front of the camera and he is a literary performer, a facilitator; a negotiator, an optimist.

Critical viewing and imagination is the hallmark of a seasoned industrial or corporate photographer, because this kind of location photography requires you to quickly adapt to uncontrollable and unforeseen circumstances. Last but not least, the corporate photographer never says”no” until all possible means have been tried and tested. Corporate photography is about producing strong visual photographs that will sell his client’s new – whatever it takes!