What Exactly Can Separate a Remote Sales Professional From a Telemarketer?


Even those of us who work in telephony software can find ourselves addicted to telemarketers. Maybe we’re even more annoyed with all the tactless tactics these sales folks use because we view how telesales ought to be accomplished. We are aware there are types of auto dialers that fix many of the”problems” with distant selling by phone.

Remote Sales originated from the 1950’s, and by the 70’s telemarketing companies were experiencing an enormous amount of success. From the 1990’s telemarketing was frequently seen as a public nuisance, and from the close of the decade legislative action was taken together with the execution of this”Do Not Call” registry.

How to Sell

There are lots of explanations for why telemarketers fell from favor with the American public. These calls were often placed in the least opportune times, right about the time dinner was served and the household was gathered together. Telesales professionals were often aggressive and refused to honor their contacts wishes not to purchase what they were selling.

In addition to that is added the insult of the”telemarketer pause.” This occurs whenever the telesales company utilizes a predictive auto dialer. A predictive dialer calls greater amounts than available sales representatives. It does so based on the amount of lost calls or busy signals it has been falling, as well as how much time the sales representatives are spending on an average call. As there’s absolutely no guarantee that there won’t be more calls answered than there are revenue agents to take those calls a percentage of calls activate a telemarketer pause. This is when there is no agent on the line when the contact answers – the phone is dead.

It is a possibility that this type of call will be routed to a revenue agent shortly, but in these instances the person called is predicted to remain online and wait. Most often these contacts simply hang up the phone. With clinics like these it’s no surprise that we all find ourselves annoyed with these telemarketers.

Responsible distant sales professionals decide on a different kind of auto dialer – a Power Dialer. A power dialer only calls one number at a time for every available sales agent; there’s not any chance for a telemarketer pause to occur. This kind of auto dialer not just satisfies the call centre’s need to create more forecasts but also gives the possible clients being called courtesy that a predictive auto dialer cannot.

It is up to the sales folks to deal with the issues of over aggressiveness internally.