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Director, Northern Europe Marketing

“Pleo was founded in Copenhagen, Denmark, in 2015 by”... That’s usually how an opening line about Pleo goes but a lot has happened since. With over 30,000 customers across 16 markets we’re Europe’s #1 spend management solution and we’re growing fast. 

So what’s the opportunity?

We are looking for a forward thinking, modern marketing leader to take things to the next level in the Northern Europe region (includes UK, Ireland and Nordics regions). Reporting to the Senior Director, Regional & Partner Marketing, you will lead a small but mighty team of talented marketers to create awareness, demand and pipeline to support our ambitious goals in this critical market.

You will have a passion for developing talent (afterall, we are nothing without happy, motivated people), have a commercial mindset and be obsessed with driving outcomes and impact. This is a critical role within the marketing competency, but it is equally important that you can connect the dots outside of the team. You will need to be a highly effective collaborator.

In this role you will..

  • Have overall ownership of Northern Europe regional marketing targets (pipeline, ARR, expansion, retention) aligned to Pleo’s growth ambitions
  • Create and execute a regionally impactful marketing strategy, including integrated campaigns, webinars, events and brand programmes, that builds awareness while also generating and accelerating pipeline. 
  • Bring an experimental mindset and test and learn from new tactics and activities in market
  • Contribute to the annual and quarterly marketing planning processes. Manage UKI and Nordics regional marketing budgets, ensuring vendors are paid on time, budget is tracked and utilised to full extent 
  • Be the voice of the UKI and Nordics regions for central marketing functions (e.g. content marketing, product marketing) and collaborate with central teams to agree priorities for region and support execution of those programmes
  • Partner with PR team to deliver plans in UKI and Nordics regions that increase Pleo’s brand awareness and share of voice 
  • Work with content to showcase the value of Pleo through local customer stories and testimonials that can become a core tenet of our local messaging 
  • Forecast, measure, analyse and report programme results to drive continuous improvement and seek to generate new global best practices through experimental efforts
  • Enable sales teams with toolkits, templates, and campaign timelines to ensure alignment between outbound sales and marketing efforts
  • Work closely with SDR and sales leadership to ensure close alignment of marketing campaigns and initiatives tied to outcomes
  • Hire, mentor and develop our Northern Europe Regional Marketing team 

What you will bring..

  • A solid understanding of the modern SaaS customer buying journey with the ability to develop plans and initiatives to increase engagement
  • Experience in leading, managing, motivating and developing a geographically dispersed marketing team
  • Experience in launching in new regional markets and building strong marketing functions from the ground up
  • Experience working with central marketing functions and extending programs across the region optimising and accounting for regional and local differences. You will play a key role in influencing the direction of travel for such campaigns
  • Strong stakeholder management, ensuring alignment across key domains to define and validate marketing initiatives and programs
  • Hands on knowledge and understanding of marketing automation tools (HubSpot is our tool of choice)


  • Have a minimum of 10 years experience in marketing leadership roles with a track record of developing and leading diverse teams across multiple geographies
  • Are a connector and an aggregator and work well in highly matrixed environments
  • You are self-motivated, energetic and a data-driven marketer with a passion of building and developing high performing teams
  • Excel in a fast paced environment and embrace change and ambiguity
  • Are results and impact oriented
  • FinTech/SaaS background would be an advantage but is not essential
  • Experience with marketing automation and CRM tools such as HubSpot 
  • Have the ability to travel, to engage and connect with your team and stakeholders
  • Most importantly, you are a builder and not a maintainer

Show me the benefits!

  • Your own Pleo card (no more out-of-pocket spending!)
  • Lunch is on us - with Just Eat for Business on days you're in the London Office 🍜
  • Private Health Insurance to ensure you’re fit of body and mind to do your best work
  • Flexible work - we trust you! We're looking for someone who is happy to be in the office most of the time but there's always flexibility within this
  • 25 days of holiday per year + your local public holidays
  • Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶

Why join us?

Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.

So, in a nutshell, that's Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.

About your application

  • Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕
  • We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊
  • We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
  • When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.

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We’re looking for new friends, gifted minds, team players, restless talents and passionate problem solvers.

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Some more roles for you...

And it doesn’t stop there. Why not have a browse at our other open roles in this department?

How Pleo hires

  1. 1

    The first call(s)

    Let’s get to know each other. We want to find out more about you, your motivations, and give you more information about the role.

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  2. 2

    The challenge

    The task is deliberately open-ended and based on something you'll actually work on. There are no right or wrong answers here.

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  3. 3

    The team interview

    Expect to share a (virtual) meeting room with two to three people you'll work with regularly if you get the job.

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  4. 4

    The final interview

    A call with someone in leadership who’ll walk you through the big picture and chat about how your role will figure into that.

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Find out more


This is a big decision for both of us. If you join us, we’ll spend a lot of time together working on some pretty cool things. That's why we've designed a hiring process that allows everyone to make the right choice. Read more about how we hire here.